The term “tripwire” might sound a little scary (or sketchy), but it’s actually just the name of a well-known marketing strategy.

A tripwire is simply a low-cost product or upgrade that you offer customers only once. It’s a way to upsell a freebie or freemium offer and build a list of customers who are really invested in your brand. 

But you can’t just pick any old offer and make it a tripwire. You need to develop a strategic tripwire offer that matches your lead magnet — and price it for maximum profit. 

And that’s exactly what we’re showing you how to do in Momentum Biz Vault right now!

This month’s marketing guide is all about the tripwire funnel. We’ve got all the info you need to determine whether a tripwire is right for your business and a step-by-step guide to creating one. 

Plus, you’ll get tried-and-true pricing strategies to ensure your tripwire is as profitable as possible!

WHAT’S INSIDE THE VAULT

Tripwire Funnel Marketing Guide and Natural Light Stock Photo Collection

A well-designed tripwire benefits you and your customers! They get a great deal, and you get a client you can nurture into the next level of your value ladder. And our new marketing guide covers everything you need to know to implement this strategy:

  • How a tripwire funnel works
  • The top benefits of a tripwire
  • Developing an attractive tripwire product
  • Tying your tripwire to your lead magnet
  • Integrating the tripwire funnel into your existing website.
stock photos of natural light workspace and woman holding iPad tablet

DON’T FORGET! You’ll also get 20 brand-new stock photos from the Natural Light collection. Experience the magic as natural light illuminates every scene, adding a touch of warmth and serenity to your projects—whether you’re creating captivating social media posts or eye-catching presentations.

PIN THIS POST FOR LATER!

What's a tripwire funnel? Find out in this blog post!
Should you add a tripwire funnel to your site and business? Find out here!